Kevin Campbell Is an Incoming Student at Your College

question 41

Multiple Choice

Kevin Campbell is an incoming student at your college.Kevin is frustrated by the cost of books,tuition and expenses,and he also needs to purchase a rather expensive laptop.In an effort to save money,Kevin begins a Facebook group finding other college students who need to purchase laptops.Soon,Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?

• A)Collecting business intelligence.
• B)Decreasing entry barriers.
• C)Purchasing a substitute product.
• D)Increasing buyer power.

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Definitions:

Societal Stereotyping

Oversimplified or generalized beliefs about a group of people that ignore individual differences and complexities.

LGBT People

Individuals who identify as lesbian, gay, bisexual, transgender, and others, representing a diversity of sexual orientations and gender identities.

Heterosexists

Individuals or practices that promote the belief that heterosexuality is superior or more desirable than other sexual orientations, often marginalizing LGBTQ+ individuals.

Transference

A psychoanalytical concept where a client unconsciously redirects feelings and attitudes from a past relationship onto a therapist.