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____________are sets of rules and procedures that dictate communication and behavior.
Needs and Wants
Fundamental human requirements (needs) and desires or wishes that are not essential but desired (wants).
Customer Value
The perception of what a product or service is worth to a customer versus the possible alternatives.
Nonmonetary Benefits
Advantages or perks received from a job, purchase, or transaction that do not involve financial compensation, such as satisfaction, convenience, or health improvements.
Monetary Benefits
The financial gains one receives from employment or investment, including salary, dividends, or interest.
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