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One way to market a proposal for a new business venture, especially when architecture changes are ruled out and opposition seems strong is to:
Higher-Order Conditioning
A process in classical conditioning in which a conditioned stimulus is paired with a new neutral stimulus, creating a second (often weaker) conditioned response.
Generalization
The process by which an animal or a person responds to a new stimulus in a way that's similar to how they responded to a previously encountered stimulus.
Operant Conditioning
An approach to education that utilizes incentives and penalties to shape behavior.
Conditioned Taste Aversions
A learned response where an individual avoids a food after a negative experience, demonstrating how tastes become associated with illness or discomfort.
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