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Tasty Chicken Inc

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Tasty Chicken Inc.is a large producer of chicken for grocery stores.It usually engages in a long-term contract with these stores to maintain demand for its product.However,Tasty Chicken is regularly plagued with rising and falling prices for its supplies: particularly chicken feed and new chicks.Should Tasty Chicken vertically integrate upstream,building or buying a hatching company and an animal feed company? What are the pluses and minuses of such a decision?


Definitions:

Creative Problem Solving

An approach to tackling challenges with innovative and non-traditional strategies, emphasizing thinking outside the box.

Incubation

A period of subconscious processing that contributes to problem-solving and creative thinking, often occurring after a period of active work on a problem.

Divergent Thinking

A thought process or method used to generate creative ideas by exploring many possible solutions.

Convergent Thinking

A thought process that aims at arriving at a single, correct solution to a problem.

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