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Independent distributors of soda can free ride on the name brand of the producing company. Two solutions to this problem are:
Customer Value Proposition
The collection of benefits and values that a company promises to deliver to its customers to satisfy their needs.
SWOT Analysis
A strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business or project.
Product Offerings
The range of products or services that a company makes available to its customers.
Survival Kits
A package containing supplies and tools prepared in advance as an aid to survival in an emergency.
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