In the Celtex Case Study,Leo Garcia,President of the Synthetic Chemical

question 16

Multiple Choice

In the Celtex case study,Leo Garcia,President of the synthetic chemical division,regularly fails to sell his products to and through the consumer products division.This is because:

• A)there is a market-based alternative to his products that are cheaper.
• B)Celtex has a faulty organizational structure that regularly cheats Garcia.
• C)the head of the consumer products division does not understand the difference between price and value.
• D)Garcia produces inferior products.

Master the art of firm yet constructive language in indirect claim messages.

Learn the effectiveness of strategic message structuring when refusing requests or delivering bad news.

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Comprehend the necessity of maintaining positive relationships even when delivering negative news.

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Definitions:

Northeast

A geographical direction or area, often referring to the northeastern part of a specific country or region.

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The cotton gin is a mechanical device invented by Eli Whitney in 1793, designed to efficiently remove the seeds from cotton fibers, significantly impacting the cotton industry and slavery in the United States.

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An economic system in which production and prices are determined by unrestricted competition between privately owned businesses.

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A historically significant man-made waterway in New York State, opened in 1825, which connected the Great Lakes with the Atlantic Ocean, facilitating trade and migration.