When Employees Are Offered Incentives to Find New Customers, but the Aggregate

question 2

Multiple Choice

When employees are offered incentives to find new customers, but the aggregate economy is so weak (in recession) that the firm loses consumers, then the incentive plan:

• A) is just what was needed in hard times.
• B) must be adjusted to make employees work harder in difficult times.
• C) suffers from the problems of external risks that employees cannot overcome.
• D) must be adhered to no matter what.

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Definitions:

Intangible Benefits

Advantages derived from a product or service that cannot be physically touched or quantified, such as customer service quality or brand reputation.

Physically Touched

In a marketing context, refers to the consumer's physical interaction or experience with a product.

Market Segmentation

The practice of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors who might require separate products or marketing mixes.

Appraisals

The process of assessing the value, performance, or quality of an item or employee.