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Under what conditions would a firm adopt a contender strategy?
Substance P
A neuropeptide involved in the transmission of pain and other sensory signals to the brain, also implicated in inflammatory processes and mood regulation.
Capsaicin
A chemical compound found in chili peppers that is responsible for their spicy heat, often used in topical creams for pain relief.
Endorphin
Natural, pain-relieving chemicals produced by the brain, often associated with feelings of euphoria and well-being, commonly released during exercise, stress, and pain.
Histamine
A compound released by the immune system during allergic reactions and inflammation, causing symptoms like itching and swelling.
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