MACROSOFT's Top Management Is Contemplating the Development and Marketing of Three

question 39

Multiple Choice

MACROSOFT's top management is contemplating the development and marketing of three new software products (a word processor, a spreadsheet application, and a web browser) . However, it needs to decide whether to launch them separately or as a package. The CEO proposes to delegate the decision to a team formed with representatives from each department. Why does his proposal make economic sense?

• A) Ultimately, they are the ones who have to implement whatever decision is made, so one might as well ask their opinion.
• B) They are likely to make a more informed decision.
• C) So that their in-fighting will be advantage to the management
• D) So if the project fails, they can blame each other