When MNEs Adopt a Localization Strategy,the Interdependence on Knowledge Management

question 63

True/False

When MNEs adopt a localization strategy,the interdependence on knowledge management is high.

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Definitions:

Unsought

Refers to products that consumers do not typically think about buying or do not know exists until they see them.

Specialty

Signifies a particular area of expertise or a focus on a specific type of product or service that a business offers, distinguishing it from competitors.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another, often due to positive experiences and perceived value.

Shopping Product

Goods that consumers purchase and select after comparing quality, price, and style from several sellers, spending considerable effort in making decisions.