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Situational Analysis
An assessment of an organization's internal and external environments to understand its capabilities, customers, and business environment.
Gap Analysis
A type of analysis that compares the differences between the consumer’s expectations about and experiences with a service based on dimensions of service quality.
Diversification Analysis
Diversification Analysis involves assessing the potential benefits and risks of expanding a company's range of products or markets as a strategy to reduce dependence on a single product or market.
Product Development
The process of bringing a new product or service to market, from ideation through design, manufacturing, and marketing.
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