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-Value axis
George Ritzer
George Ritzer is a prominent American sociologist known for his contributions to consumer culture theory, globalization, and his concept of McDonaldization.
McDonaldization
The process by which the principles of the fast-food industry, such as efficiency and standardization, have come to dominate other sectors of society.
Calculability
A principle, often related to rationalization and modernity, emphasizing quantification and measurement in decision-making processes.
Quantity Over Quality
A focus on producing or achieving more in number, often at the expense of excellence or condition.
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