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AIDA Plan
A marketing strategy model that stands for Attention, Interest, Desire, and Action, used to guide the process of advertising or selling.
Selling Points
Key features or benefits of a product or service that are emphasized in marketing or sales efforts to attract and convince potential customers.
Academic Performance
The extent to which a student, teacher, or institution has achieved their short or long-term educational goals.
Knowledge
Information, understanding, or skill that one gets through experience or education.
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