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Consumer Behavior
The study of how individuals or groups make decisions to purchase, use, and dispose of goods and services, influenced by psychological, social, and economic factors.
Indo-Chinese Food
A culinary fusion that combines elements of Indian and Chinese cuisine, offering dishes with unique flavors and spices.
Target Audience
refers to a specific group of consumers identified as the intended recipient of a product, service, or marketing message, characterized by demographics, interests, or behaviors.
Mass Customization
A strategy that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.
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