Business to Consumer Electronic Commerce Focuses Primarily On

question 47

Multiple Choice

Business to consumer electronic commerce focuses primarily on:

• A) gathering marketing data on web users to sell products.
• B) developing a valuable subscriber list that has tremendous value.
• C) getting consumers involved in entering data online.
• D) assisting customers to efficiently find, purchase, and receive goods.
• E) closing expensive bricks stores and using more digital technology.

---

Definitions:

Yield To Maturity

The total return expected on a bond if the bond is held until its maturity date.

Coupon Bond

A debt security that pays the holder a fixed interest amount (coupon) at scheduled intervals until the maturity date, when the principal amount is repaid.

Interest-Rate Risk

Interest-rate risk is the risk that changes in interest rates will negatively affect the value of an investment, particularly relevant for fixed-income securities.

Bond Duration

A measure of the sensitivity of a bond's price to changes in interest rates, representing the weighted average time until a bond's cash flows are received.