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Michael E. Porter cautions against a strategy based on price competition. Instead, Porter recommends competing on quality, features, and ________.
Variable Costs
Expenses that change in proportion to the activity of a business, such as costs for raw materials or production.
Fixed Costs
Costs that do not vary with the level of output or production, such as rent, salaries, and insurance premiums.
Sales Volume
The total quantity of products or services sold by a company within a specific period, often used as a measure of business activity.
Break Even
The point at which total costs and total revenues are equal, resulting in no net loss or gain.
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