Clickthrough Counts Do Not Necessarily Result in an Accurate Count

question 2

Multiple Choice

Clickthrough counts do not necessarily result in an accurate count of individual users who use an online banner advertisement because:

• A) privacy laws prevent advertisers from tracking users under age 16.
• B) users can change the settings on their computer to prevent tracking.
• C) software on the website cannot delineate between individual users.
• D) there is no reliable way to tabulate clicks on web advertisements.
• E) a single user could click on a particular banner ad several times.

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Definitions:

Gender Differences

Pertains to the distinctions in characteristics, behaviors, roles, and psychological attributes traditionally associated with being male or female in a society.

Ossified

Becoming rigid or inflexible, often used metaphorically to describe ideas or structures that are no longer open to change.

Sleeper Effects

The detrimental effects of early-life adversity that occur only later in development.

Early-Life Adversity

Profound and pervasive deprivation experienced during infancy, often resulting in severe developmental delays.