Clickthrough Counts Do Not Necessarily Result in an Accurate Count

question 2

Multiple Choice

Clickthrough counts do not necessarily result in an accurate count of individual users who use an online banner advertisement because:

• A) privacy laws prevent advertisers from tracking users under age 16.
• B) users can change the settings on their computer to prevent tracking.
• C) software on the website cannot delineate between individual users.
• D) there is no reliable way to tabulate clicks on web advertisements.
• E) a single user could click on a particular banner ad several times.

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Definitions:

Efficiency Gains

Improvements that increase the quality, speed, or productivity with which organizations can produce goods or services, often resulting in cost savings.

Full Employment

A situation in an economy where all available labor resources are being used in the most efficient way possible.

Net Efficiency

A measure of the effectiveness of an operation, typically calculated as the ratio of useful output to total input, factoring in losses and waste.

Remittances

Money sent by migrants to their home country, often to support family members.