Clickthrough Counts Do Not Necessarily Result in an Accurate Count

question 2

Multiple Choice

Clickthrough counts do not necessarily result in an accurate count of individual users who use an online banner advertisement because:

• A) privacy laws prevent advertisers from tracking users under age 16.
• B) users can change the settings on their computer to prevent tracking.
• C) software on the website cannot delineate between individual users.
• D) there is no reliable way to tabulate clicks on web advertisements.
• E) a single user could click on a particular banner ad several times.

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Definitions:

Raw Materials

Unfinished goods or materials consumed in the manufacturing process to create a final product.

Currency Exchange Rates

The worth of a currency in exchange for a different currency.

Equivalent Amount

The equal value of currency or expression of a sum in a different form or denomination, maintaining its value.

C$ Strengthens

When the Canadian dollar increases in value compared to other currencies.