Which of the Following Is a Step in the CRM

question 22

Multiple Choice

Which of the following is a step in the CRM process cycle?

• A) touch points
• B) process redesign
• C) business intelligence
• D) ERP integration
• E) forecasting

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Definitions:

Viral Marketing

A digitally enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail, social networking websites, and blogs.

Social Media

Digital platforms and technologies that enable users to create, share content, or participate in social networking.

Feedback Process

A system or method through which information about the results of a particular action is returned to the source, allowing for adjustment or improvement.

Popular Topics

Subjects or themes that attract considerable attention or interest from the general public at a given time.