_____ Is the Use of Technologies to Establish, Develop, Maintain

question 3

Multiple Choice

_____ is the use of technologies to establish, develop, maintain, and optimize relationships with customers by focusing on the understanding of needs and desires.

• A) SCM
• B) CRM
• C) SDM
• D) BI
• E) IM

---

Definitions:

Influencing Others

The ability to affect the behavior, development, or actions of others through persuasion, leadership, or other means.

Reward Power

The ability to influence others' actions by controlling access to desired resources or rewards.

Manager Power

The ability or capacity of managers to influence the behavior of their team members or allocate resources within an organization.

Influence Tactic

Strategies used by individuals or groups to change the behavior or attitudes of others in a particular direction.