The First Phase in CRM Is

question 47

Multiple Choice

The first phase in CRM is:

• A) acquire new customers.
• B) enhance profitability of existing customers.
• C) data capture.
• D) retain existing customers.
• E) issuing passwords

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Definitions:

Gross Domestic Product

The total value of all goods and services produced within a country's borders in a specific time period, used as a measure of economic performance.

Multiplier

The ratio of change in the aggregate output (or income) to the change in an initial injection of spending, demonstrating the ripple effect in the economy.

Investment Curve

A graph showing the relationship between the rate of interest and the level of investment by firms, holding other factors constant.

Interest Rate

A fee, described as a percentage of the principal, that a borrower incurs from a lender for utilizing assets.