When Implementing a CRM Project It Is Important to Consider

question 36

Multiple Choice

When implementing a CRM project it is important to consider the following:

• A) political concerns
• B) cultural concerns
• C) technological concerns
• D) ethical concerns
• E) all of the above

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Definitions:

Proactive Interference

Proactive interference occurs when old information hinders the recall of newly learned information.

Retroactive Interference

A phenomenon in which newer memories interfere with the recall of older memories already stored in the brain.

Encoding Failure

The inability to create a memory link because information was not adequately encoded in the brain for storage.

Storage Failure

A memory problem where information fails to be stored effectively in the brain, leading to forgetting or loss of memory over time.