Process Redesign Sets the Stage for the Remainder of the CRM

question 12

True/False

Process redesign sets the stage for the remainder of the CRM implementation.

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Definitions:

Service Expectations

The preconceived notions or standards that customers have regarding the levels of service they should receive.

Perishability

A characteristic of a service.

Service Quality Dimensions

Aspects used to evaluate the quality of service, including reliability, responsiveness, empathy, assurance, and tangibles.

Service Gap

The difference between customer expectations for service quality and the actual service delivered. This gap can influence customer satisfaction and business success.