The Advertising Strategy of Taking Data from a CRM Analysis

question 18

Multiple Choice

The advertising strategy of taking data from a CRM analysis to provide a customer with a specific advertising focus is known as:

• A) market segmentation.
• B) permission marketing.
• C) spamming.
• D) personalization.
• E) mass marketing.

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Definitions:

Efficiency

The extent to which assets, resources, and time are used effectively to achieve a desired outcome, often measured in terms of output per input.

Semi-strong Form

A concept in efficient market hypothesis proposing that all publicly available information is fully reflected in stock prices.

Variance

A statistical measure that represents the spread or dispersion of a set of data points from their mean.

Average Squared Difference

A statistical measure used in variance calculations, representing the average of the squared differences from the mean.