The Process of Tracking Customers Who Don't Complete a Purchase

question 30

Multiple Choice

The process of tracking customers who don't complete a purchase by placing cookies on their computer to make it possible to make repeat offers for the abandoned item on other websites that the customers visit is called:

• A) remarketing
• B) up-selling
• C) cross-selling
• D) target marketing
• E) sniffing

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Definitions:

Strict-Liability Tort

A civil wrong that occurs when a defendant takes an action that is inherently dangerous and cannot ever be undertaken safely, no matter what precautions the defendant takes. The defendant is liable for the plaintiff’s damages without any requirement that the plaintiff prove that the defendant was negligent.

Intention

The state of having a purpose or plan in mind when doing something.

Tort Law

The area of law that addresses harm or loss resulting from actions that are not contractual, leading to civil legal liabilities.

Civil Action

A legal proceeding in which one party sues another for the redress of a private grievance, involving non-criminal matters.