Which Type of Consumer Would Most Likely Use an Electronic

question 41

Multiple Choice

Which type of consumer would most likely use an electronic wallet?

• A) big ticket purchasers (making infrequent transactions of large dollar values)
• B) small ticket purchasers (making frequent transactions of small dollar values)
• C) price sensitive shoppers
• D) consumers who do not own a credit card
• E) Consumers who make online payments exclusively through PayPal

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Definitions:

Decision Making

The cognitive process of making a choice from a set of alternatives, encompassing judgement, evaluation, and problem solving.

Bounded Rationality

A concept suggesting that the cognitive limitations of the mind restrict the rationality of decision-making.

Evaluating Alternatives

The process of assessing and comparing different options or courses of action in order to make an informed decision.

Cognitive Style

The preferred way an individual processes information, reflecting differences in perception, memory, and problem-solving skills.