Ebusinesses Use Infomediaries That Report on Web Activity Because

question 37

Multiple Choice

Ebusinesses use infomediaries that report on web activity because:

• A) it is very difficult to internally collect and analyze metric data.
• B) the service is free.
• C) the information provided extends beyond internal information and includes industry comparisons.
• D) the internet has changed the landscape in which privacy must be protected.
• E) all of the above

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Definitions:

Face Validity

When scale items appear, at face value, to measure what they are supposed to measure.

Convergent Validity

The degree to which two measures that theoretically should be related are actually related.

Discriminant Validity

The degree to which a concept or measurement is not associated with other concepts or measurements it's supposed to be unrelated to.

Predictive Validity

The extent to which a test, measurement, or tool can accurately forecast or predict a specific outcome.