Examlex
In the checklist appraisal method,the rater indicates judgments using:
One-sided Message
Communication that presents a single viewpoint or aspect of an issue, often used in persuasive settings.
Central Route
A method of persuasion that involves deeply processing the content of a message, considering its arguments and evidence.
Peripheral Route
A method of persuasion that relies on superficial cues rather than the message's substantive aspects, as outlined in the Elaboration Likelihood Model of persuasion.
Scientific Data
Information collected through systematic observation or experimentation, used to validate or refute hypotheses.
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