Examlex
A(n) _____ comes into play when an employer has a job specification that is neutral but excludes members of one sex at a higher rate than members of the other.The focus here is on the validity of stated job qualifications and their relationship to the work performed.
Two-Way Symmetrical Communication
A model in public relations emphasizing mutual understanding and dialogue between an organization and its publics, rather than one-way persuasion.
Quantitative Research
A research method that involves the collection and analysis of numerical data to draw conclusions and identify patterns or trends.
Projected Population
An estimate of future population size based on current data and trends, used for planning and policy-making purposes.
Uses and Gratification Theory
A communication theory that suggests people actively seek out media that fulfills their specific needs, such as entertainment, information, or social interaction.
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