Examlex
The average cost of relocating a home-owning current employee now exceeds $76,000,but the costs for renters and home-owning new hires are much higher.
Consumer Purchase Decision Process
The stages a consumer goes through when deciding to buy a product, typically including need recognition, information search, evaluation, purchase, and post-purchase evaluation.
Sales Promotion
Marketing activities—other than personal selling, advertising, and public relations—that stimulate consumer purchasing and dealer effectiveness, such as coupons, samples, and contests.
Coupons
Vouchers or codes offering a discount or rebate on a particular product or service.
Satisfied First-Time Triers
Individuals who have a positive experience with a product or service on their first use, leading to potential loyalty.
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