When Companies Discover They Can Communicate Better with Their Customers

question 19

Multiple Choice

When companies discover they can communicate better with their customers through employees who are similar to their customers,those companies then realize they have increased their _____ diversity.

• A) primary
• B) secondary
• C) internal
• D) external

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Definitions:

Co-branding

A marketing partnership between two brands where they collaborate on a product or promotion to leverage each other's brand equity.

Brand Dilution

The weakening of a brand's strength or value, often resulting from overextension, inconsistent messaging, or failure to maintain quality standards.

Rebranded

The process of changing the corporate image of an organization or product.

Anti-dandruff

refers to products or treatments designed to prevent or alleviate dandruff, which is the shedding of dead skin cells from the scalp.