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A Company Uses Skimming Pricing as an Objective When It

question 99

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A company uses skimming pricing as an objective when it desires to reach a market segment that is relatively price insensitive and thus willing to pay a premium price for the value received.


Definitions:

Freud

An Austrian neurologist named Sigmund Freud established the practice of psychoanalysis, which is a technique for treating mental illnesses by facilitating dialogue between a psychoanalyst and a patient.

Defense Mechanism

Psychological strategies brought into play by individuals or the ego to cope with reality and to maintain self-image by reducing anxiety arising from unacceptable thoughts or feelings.

Repression

A psychological process in which traumatic memories are buried in the unconscious.

Freud

Sigmund Freud, an Austrian neurologist who founded the discipline of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.

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