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Comparative advertising is very heavily regulated in many parts of the world.
Ethnocentric
Characterized by or based on the attitude that one's own group is superior to others in culture or nationality.
Polycentric
In the context of international business, polycentric refers to a strategy or approach where a company adapts its products, practices, and policies to fit the local cultures and conditions of the countries in which it operates.
Transnational Company
A corporation that operates in multiple countries, transcending national boundaries with integrated global strategies.
Global Company
A business entity that operates in multiple countries around the world, transcending national boundaries and markets.
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