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There are many different market-perceived needs for products around the world.What is a luxury in one market will be standard in another.Cameras may be bought in the United States,Germany,Japan,and Africa.Consumers in all of these markets will have _____________________ for the product;however,the primary function demanded stays the same,the expectation of excellent pictures.
Tolman
A psychologist known for his work in cognitive behaviorism, particularly the concept of latent learning and the use of cognitive maps.
Goal Object
The target or object of a person's ambition or effort; an aim or desired result.
Cathexis
Refers to the concentration of emotional energy on a particular object, individual, or idea.
Single-Trial Learning
Learning that occurs in one exposure to a stimulus, typically seen in situations with significant emotional or survival importance.
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