All of the Following Have Been Cited as Reasons That

question 68

Multiple Choice

All of the following have been cited as reasons that international communications may fail EXCEPT:

• A)media inadequacy
• B)poor product design
• C)misunderstanding of the message by the target audience
• D)poor understanding of the wants and needs of the target market
• E)poor implementation

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Definitions:

Marketing Research

A systematic, objective process of getting information about potential customers to guide marketing decisions.