Decoding Problems Are Generally Caused By

question 16

Multiple Choice

Decoding problems are generally caused by:

• A) improper encoding.
• B) poor media choice.
• C) inadequate media budget.
• D) poor copywriting team.
• E) cultural bias.

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Definitions:

Physiological Arousal State

A condition of heightened physiological activity, involving increased heart rate, sweat production, and alertness, typically as a response to stimuli.

Basic Forms Of Arousal

Fundamental physiological and psychological states of being alert, which can be triggered by stimuli that provoke excitement, fear, or sexual interest.

Excitation Transfer

A psychological theory proposing that arousal from one stimulus can be transferred and added to arousal from a second stimulus, intensifying the response to the second stimulus.

High, Narrow Bridge

A bridge that is significantly elevated above ground or water level and has a slender width, potentially inducing fear of heights or falling.