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Consumers have broad but somewhat vague stereotypes about specific countries and specific product categories that they judge "best." Which of the following would not fit in the "best" stereotype scheme?
Known To The Firm
This refers to individuals, businesses, or information that is already familiar or has an established relationship with the firm.
New Knowledge
Information, understanding, and skills acquired through research, study, or experience that was previously unknown.
New Ideas
Concepts, thoughts, or observations that have not been previously considered or explored, potentially leading to innovation.
Novel Ways
New and innovative methods or approaches to doing something.
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