Examlex

Solved

Consumer Services Are Distinguished by Four Unique Characteristics

question 85

Essay

Consumer services are distinguished by four unique characteristics. List and characterize each of these four unique characteristics.


Definitions:

Actual State-Need

The current condition of an individual that prompts a recognition of a need, leading to a decision-making process to fulfill that need.

Marketing Promotions

Activities or campaigns designed to increase consumer awareness or demand for a product or service, often through advertisements or special offers.

Rational Perspective

An approach that emphasizes logical, reasoned decision-making, often associated with weighing costs and benefits.

Shopping Cart

is a basket on wheels, provided by stores for use by customers while shopping or an online application that records a customer’s selections until they proceed to checkout.

Related Questions