Examlex
Consumer services are distinguished by four unique characteristics. List and characterize each of these four unique characteristics.
Actual State-Need
The current condition of an individual that prompts a recognition of a need, leading to a decision-making process to fulfill that need.
Marketing Promotions
Activities or campaigns designed to increase consumer awareness or demand for a product or service, often through advertisements or special offers.
Rational Perspective
An approach that emphasizes logical, reasoned decision-making, often associated with weighing costs and benefits.
Shopping Cart
is a basket on wheels, provided by stores for use by customers while shopping or an online application that records a customer’s selections until they proceed to checkout.
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