Assuming That You Were a New Marketing Manager for Nike

question 39

Essay

Assuming that you were a new marketing manager for Nike and that your first task was to launch a renewed effort to gain market share in Europe, an Adidas stronghold. Describe the impact that the country-of-origin effect might have on your chances of success.

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Definitions:

Autonomy

The degree of independence and self-direction that an individual or entity has in making decisions or controlling activities.

Wrongful Discharge

Termination of an employee's contract in violation of legal or contractual terms.

Training

The process of teaching or developing in oneself or others the skills and knowledge needed to perform a particular job or activity.

Development

The process of growth, progress, or evolution, often referring to economic, social, or personal advancement.