In the Second Phase of the International Planning Process, the Results

question 41

True/False

In the second phase of the international planning process, the results of the analysis frequently indicates that the marketing mix would require such a drastic adaptation that a decision not to enter a particular market is made.

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Definitions:

Type A Personality

Person who is ambitious, time conscious, extremely hardworking, and tends to have high levels of hostility and anger as well as being easily annoyed.

Masculine

Traits or attributes traditionally associated with men and boys, such as strength, assertiveness, and competitiveness, in a given culture.

Hofstede's Dimensions

A framework for cross-cultural communication developed by Geert Hofstede, which describes the effects of a society's culture on the values of its members and how these values relate to behavior.

Primary Appraisal

The initial evaluation process where the individual assesses the significance of a stressor as being positive, neutral, or negative.