With Respect to Global Marketing Management,the Argument for Managing in International

question 27

Multiple Choice

With respect to global marketing management,the argument for managing in international arena for the 1990s was framed as:

• A)standardization versus adaptation.
• B)globalization versus localization.
• C)global integration versus local responsiveness.
• D)capitalism versus socialism/communism.
• E)buy now versus buy later.

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Definitions:

Psychologically

Relating to, affecting, or arising in the mind; involving the psychological aspects of a person.

Fired

is the termination of employment by an employer, often due to performance issues, misconduct, or organizational changes.

Management Philosophy

The beliefs and values that guide the managerial practices and decision-making process within an organization.

Jim Sinegal

Co-founder and former CEO of Costco Wholesale Corporation, known for his leadership and innovative retail strategies.