Which of the Following Would Be Considered to Be the First

question 21

Multiple Choice

Which of the following would be considered to be the first phase in the international planning process?

• A)adapting the marketing mix to target markets
• B)developing the marketing plan
• C)matching company and country needs
• D)implementation and control
• E)defining company objectives and resources

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Definitions:

Behavior Affects

The way an individual's emotions and attitude influence their actions and behaviors.

Own Traits

Personal characteristics or attributes that define an individual's unique identity or personality.

Self-Fulfilling Prophecy

A forecast that, through a cycle of belief influencing actions, becomes a reality because of the positive reinforcement between what is believed and how one behaves.

Expectations

Beliefs or forecasts about future events or behaviors based on past experiences or societal norms.