The Primary Goal of Phase 2 of the International Planning

question 95

Multiple Choice

The primary goal of Phase 2 of the international planning process is to:

• A)perform a preliminary analysis of a country.
• B)perform a screen of the environment.
• C)decide on a marketing mix adjusted to the cultural constraints.
• D)perform a situation analysis for the country that has been selected for entry.
• E)implement specific plans.

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Definitions:

False Consensus Effect

A cognitive bias whereby individuals overestimate the extent to which their beliefs, feelings, or behaviors are shared by others.

Innovation Process

A sequence of actions involving the creation, advancement, and execution of novel concepts or items.

Heuristics

Simple, efficient rules, either hard-coded by evolutionary processes or learned, that help in making decisions, forming judgments, or solving problems.

Amabile's Components

Refers to Teresa Amabile's theory that innovation requires expertise, creative-thinking skills, and intrinsic task motivation.