With Respect to Organizational Structures Used in International Marketing, Companies

question 49

Essay

With respect to organizational structures used in international marketing, companies are usually structured around one of three alternatives. Assuming that you were a consultant for AT&T who desired to create an organization that was able to merge your organization's expertise and skills with that of Sony's cell phone division so that your new joint venture could enter the Scandinavian market, which of the organizational structure alternatives would make most sense? Comment on why the structure might be a good one to use.

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Definitions:

Commercial Grade

A level of quality or performance suitable for use in commercial applications, typically less refined or lower in quality than premium or industrial grades.

Comparative Costs

The analysis or comparison of the costs of different choices or actions to inform decision-making processes.

Activity-Based Costing

A costing method that assigns overhead and indirect costs to specific products or projects based on the activities that drive those costs.

Overhead Allocation

The process of distributing overhead costs, such as rent and utilities, to different departments or products based on a certain criteria or formula.