The Basic Difference Between Domestic and Foreign Market Research Is

question 36

Multiple Choice

The basic difference between domestic and foreign market research is:

• A)the cost of foreign market research.
• B)the security factor with respect to the researchers.
• C)the broader scope needed for foreign research necessitated by higher levels of uncertainty.
• D)the response of governments when they discover that research is being conducted.
• E)the inability to get accurate pricing data from foreign markets.

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Definitions:

Two-tail Test

A statistical test in which the critical area of a distribution is two-sided and tests whether a sample is either greater than or less than a range of values.

Nominal Data

Data that represents categories with labels or names, where the order of the categories is not meaningful.

Z-test

A statistical test used to determine whether two population means are different when the variances are known and the sample size is large.

Chi-square Test

A statistical test used to determine if there is a significant difference between the observed frequencies and the expected frequencies in one or more categories.