Mark Bressler Is Having Great Difficulties with His Company's Advertising

question 40

Multiple Choice

Mark Bressler is having great difficulties with his company's advertising in Japan.As a representative of Ford Motor Company he believes that it is entirely proper to use American campaigns in the Japanese market.He was very surprised to learn that a slogan "Body by Fisher" (the company that makes Ford undercarriages) translated in Japanese as "Corpse by Fisher." Which of the following problems is Mr.Bressler experiencing with his company's advertising?

• A)improper syntax
• B)improper colloquialisms or slang
• C)improper grammar
• D)improper local language
• E)improper translation

Explore the notion of diachronic and synchronic views in understanding historical and societal changes.

Grasp the criticisms of Marxian economic determinism and the shift towards a more cultural critique.

Identify the influence of economics on various aspects of society according to Karl Marx.

Understand the role of ideology, legitimation, dialectics, and subjectivity in maintaining or challenging social systems.