The Systematic Gathering,recording,and Analyzing of Data to Provide Information Useful

question 12

Multiple Choice

The systematic gathering,recording,and analyzing of data to provide information useful in marketing decision making is considered to be the traditional definition of which of the following terms?

• A)Market segmentation
• B)Marketing information systems
• C)Marketing research
• D)Database management
• E)Marketing intelligence

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Definitions:

Belonging

The feeling of being accepted and included in a group or community.

Persuasive Messages

Communications designed to convince or influence the audience to adopt a certain perspective, take an action, or change a belief.

Audience's Motivations

The underlying reasons or incentives that drive the audience to engage with or respond to a message.

Avoid Mentioning

Deliberately not talking about or referring to a particular subject or topic.