Which of the Following Would Not Be Considered to Be

question 67

Multiple Choice

Which of the following would not be considered to be a step in the traditional marketing research process?

• A)Define the research problem and establish research objectives.
• B)Analyze,interpret,and summarize the results.
• C)Determine the sources of information to fulfill the research objectives.
• D)Consider the costs and benefits of the research effort.
• E)Pair the research results with all other recent research efforts to determine validity.