Mark Bressler Is Having Great Difficulties with His Company's Advertising

question 40

Multiple Choice

Mark Bressler is having great difficulties with his company's advertising in Japan.As a representative of Ford Motor Company he believes that it is entirely proper to use American campaigns in the Japanese market.He was very surprised to learn that a slogan "Body by Fisher" (the company that makes Ford undercarriages) translated in Japanese as "Corpse by Fisher." Which of the following problems is Mr.Bressler experiencing with his company's advertising?

• A)improper syntax
• B)improper colloquialisms or slang
• C)improper grammar
• D)improper local language
• E)improper translation

---

Definitions:

Social Security Number

A unique nine-digit number assigned to individuals in the United States for tracking earnings and benefits within the social security system.

Beneficiary

A person or entity entitled to receive benefits or funds under a will, insurance policy, retirement plan, or other contract.

Form W-4

A tax form completed by an employee to indicate his or her tax situation, such as exemptions and status, to the employer.

Dependents

Individuals, typically family members, who rely on another person, usually the primary earner, for financial support and are often covered by that person's health insurance policies.