Given the Greater Uncertainty and Data Limitations Associated with Foreign

question 91

Multiple Choice

Given the greater uncertainty and data limitations associated with foreign markets,two methods of forecasting demand are particularly suitable for international marketers.Which of the following most accurately describes these two methods?

• A)purchaser behavior and supplier behavior
• B)expert opinion and analogy
• C)modeling and morphing
• D)linear progression and linear regression
• E)plotting and profiling

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Definitions:

Effectiveness

The degree to which objectives are achieved and the extent to which targeted problems are solved.

Statistical Analyses

Statistical Analyses involve the collection, examination, interpretation, and presentation of data to discover underlying patterns and trends, and to make decisions based on statistical evidence.

Independent Observations

Observations made without influence from other variables, ensuring unbiased and accurate data collection.

Casework

The professional assessment and management of a client's needs or problems, typically in social work, psychological, or counseling settings.